HSBC Soapbox Campaign

On July 16, 2009, HSBC gave New Yorkers a platform to share their unique values. HSBC
took over Madison Square Park as part of its “Soapbox Campaign.”

HSBC created an open forum in the park to gather content for use in multiple channels. We captured consumers expressing themselves and their values inspired by various images, performances and media. Web films were created as part of the content capture.

3 TV spots were also shot on the pedestrian island adjacent to Madison Square Park as part of the experience.

Soapbox Campaign “Case Study”

Soapbox Campaign “TV spots”