Bio

Caroline Coleman is an Executive Producer managing & producing creative and engaging advertising productions for clients that align with best practices and overall objectives. Oversight of all aspects of production full cycle including: Identifying appropriate production partners, analyzing budgets, processes, and agreements, annual scoping of content productions, staffing, mentorship of junior producers and interns.

Communicate effectively with all stakeholders while serving as primary contact across brands and teams within integrated departments. Production scopes include broadcast commercial production, social & online video content, experiential projects. International & domestic production. Global production experience reflects multiple TVC spot packages in Brazil, Argentina, Australia, New Zealand, South Africa, Hong Kong, UK, Sweden, Spain, US Virgin Islands, Canada.

CORE COMPETENCIES

  • Advertising Content Production
  • Production Vendor Management
  • Stakeholder Relations
  • Budget Monitoring
  • Schedule Management
  • Manage Multiple Brands & Teams within Production Department
  • Scoping/Budget Forecasting
  • Mentorship of Interns and junior producers.

Clients and Brands:
Pharmaceutical: Pfizer Lyrica FM & DPN, Genentech, Janssen, Bristol Myers Squibb, Lipitor. Pfizer Public Health Awareness Campaign: Baby Checkups Count

Consumer: HSBC, Macy’s, Campari Wild Turkey, Johnson & Johnson Consumer brands (Tylenol, Zyrtec, Listerine, Benadryl, Sudafed), Kellogg’s, Cadbury Adams, Hyundai, Perrier Group of America, T. Rowe Price, Unilever, Estee Lauder, Fisher-Price, Jenny Craig.

Awards/Press:
MMA Mobile Awards Zyrtec Muddle Shop Web Campaign: Bronze Mobile Video, Cannes Gold Lion – Band-Aid Magic Vision AR App
Gold MMA Mobile App – Band-Aid Magic Vision AR App
Webby Honoree Interactive Advertising: Zyrtec Parks Unleashed
Mashable Top 10 – Zyrtec© Parks Unleashed.

Affiliations:
I am a graduate of New York University where I continue to be involved with the NYU Alumni community through courses and undergraduate mentoring opportunities. I am on various benefit committees at “Rocking the Boat”, a Community & Youth Development program in the South Bronx with a focus on boat building, sailing & environmental studies. I serve on the volunteer team at the Hudson River Park Conservancy in New York City. I am an active member of the Manhattan Yacht Club where I pursue my passion for sailing.